Exza Infosystems Launches First Time In India An Unique & Innovative Platform For Delivering Targeted Digital Advertisements To Pay Tv Connected Homes At The Hands Of Deputy Chief Minister Hon. Mohammed Mahmood Ali Starting From State Of Telangana.
Exza Infosystems Pvt Ltd, headquartered in Pune, is a preferred Set-Top Box and Middleware technology partner of choice to many Pay TV service providers in India and International markets. Backed with a wealth of domain experience, it has embarked on creating a wide range of innovative Set-Top Box products and Middleware VAS solutions that meet the expectations of the new-age TV viewers.
Offering complete digital media Set-Top Box and Hybrid/OTT products and Middleware solutions using state-of-the-art technology platform that brings innovative, customizable, reliable and affordable products & solutions for the Multi System Operators (MSO), DTH & IPTV Operators, Telecom Operators and allied eco-system partners is the core strength of the company.
The products and solutions offered by Exza, enables faster Returns-On-Investment (ROI) with customizable & easy to deploy revenue spinning Value-Added Services (VAS) and Middleware applications. “AD:vantage”, is one such VAS application that Exza has launched in the state of Telangana first on hands of The Deputy Chief Minister Hon. Mohammad Mehmood Ali on 3rd Oct, 2018. “AD:vantage” Platform will soon getting deployed in many more Digital Cable TV Networks in various other states across India.
On a single platform, “AD:vantage” will be connecting Media Houses & National Advertisers to Digital Cable TV Homes. “AD:vantage” is an unique and cost effective medium for Advertisers, who wants to connect with a large number of Cable TV consumers to showcase their products, offerings and run product promotions & campaigns in shortest turn around time. Exza strongly believes “AD:vantage” platform as an very good medium of advertising will surely be a boon to the Advertising industry. Also, this platform is highly scalable in terms of technology and portability and in future will have many good Value Added Services (VAS) features additions for Cable TV Zapper as well as next generation Hybrid/OTT Set-Top Box like E-Commerce, E-Governance, Discount Coupon Generation & Sales, AV Reel Adverts, Shopping Mall Kart, Interactive Mobile Apps with Catch Up TV, Anywhere TV, Multi-Screen Streaming, Telematics & Analytics tools to take interactive communication with the end-user to a very different level adding a great value to Advertisers and Pay TV Operators to extend this VAS services to its Consumers.
The name “AD:vantage” stems from the philosophy of delivering Digital Adverts with a vantage Supremacy to its Advertisers to reach out to its potential untapped Pay TV Consumer Homes. Exza will be providing this unique technology medium for Advertisers to deliver targeted Set-Top Box Middleware UI based ADs in real-time to its consumers connected to Cable TV networks, beginning with Telangana state since the company has the highest penetration in this market. Their first associate partner signed up by Exza to be live on “AD:vantage” platform is the renowned regional largest MSO, M/s. Brightway Communications, spearhead by the Cable TV dominant personality, Mr. Subhash Reddy, who announced and briefed the present Press and Digital Media Partners during the launch event held in ITC Kakatiya, Hyderabad on 3rd Oct, 2018.
With the Country’s larger vision of digitization as well as ‘Make-In-India’ program promoted by the Government of India, Exza is consciously taking the right step forward to enhance the digital footprint made in the Country’s Media & Entertainment industry.
For more details please find below with some reference links of Press releases and a glimpse of Digital Media release of the “AD:vantage” launch event.
On “AD:vantage” interested MSOs and Pay TV operators, who would like to connect and reach Exza can call Mr. Adnan Dhuliawala – Director Sales & Marketing on his mobile +91.9049078652 or send email on firstname.lastname@example.org
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Press Releases References