Over The Top (OTT) penetration in India and got everyone buzzing and talking, contrary to the fear that OTT will overshadow Television, Indian viewers still prefer TV over OTT, as per BARC TV viewership in rural India has risen by 10% over last year.
The Broadcast India survey (BI-2018) states that India has 197 million TV homes, that increased from 183 million in 2016 showing a steady growth of 7.6%, and the total TV penetration is 66% which was 64% in last survey. The survey also shows that number of individuals with access to TV is 835 million whereas smartphone penetration in the country is around 300 million. The National TV penetration level is 66% with states like AP, Telangana, Kerala, Karnataka having more than 90% TV penetration whereas UP, Bihar, Rajasthan and few North East Indian states have lower number of TV users. On a positive note it also means that 34 % of households in India are yet to buy a TV set.
The numbers definitely reflect strong growth TV viewership in India.
Public broadcaster Doordarshan has revealed the list of Indian set-top box (STB) manufacturers empaneled for providing MPEG4 set-top boxes (STBs) for its free direct to home (DTH) service Free Dish.
Doordarshan shortlisted 11 STB manufacturers for providing MPEG4 STBs to its customers. These include Exza Infosystems, BGM Holding Company, Millenium Technologies, Modern Communication and Broadcast System, Velankani Electronics, BECIL, KMTS Engineering, Catvision, The Creative Advertiser, STB Technologies and Laxmi Remote India.
The authorised OEMs will have to integrate their STBs with the Indian Conditional Access System (iCAS), which has been developed by ByDesign, and DD approved Firmware/Middleware. The roll-out of encrypted STBS will allow Freedish to keep a tab on its subscriber numbers. It will also help in increasing the channel carrying capacity to 104 channels up from the 80 channels it offers currently. The target is to eventually provide 250 channels with the help of additional transponders that it will receive from the government.
In September 2015, Doordarshan had set in motion the process of rolling out encrypted MPEG 4 STBs for Free Dish by issuing the tender for appointing authorised STB OEMs.